Your Skills section is LinkedIn’s keyword engine—it tells both recruiters and the algorithm what you’re best at. But many users fill it with random terms or outdated skills, weakening their visibility.
LinkedIn lets you list up to 50 skills, but relevance matters more than volume.
How to Optimize Your Skills Section
Prioritize relevance: List your most in-demand skills first (you can drag and reorder them).
Balance hard and soft skills: Combine technical expertise (e.g., SEO, Google Analytics, Keyword Research) with human strengths (e.g., Communication, Leadership, Strategy).
Add emerging skills: Stay ahead by including trending tools or technologies in your field.
Clean up old skills: Remove outdated or irrelevant ones that no longer define your brand.
Seek endorsements: Politely ask trusted colleagues or mentors to endorse your top skills—and return the favor.
Skills with multiple endorsements rank higher in recruiter searches and strengthen your credibility. A well-curated list also reinforces your professional story—every skill should align with your target role.
Pro Tip: Refresh your Skills section quarterly. As your expertise evolves, your profile’s SEO should too.
When your skills and experience sections work together, they create a consistent narrative of expertise—and position you as a professional who’s both visible and valuble.